This project focuses on the development of a visual identity for Barcelona, created through a logo, a series of photographs and a set of posters.

The logo takes inspiration from the structure of the city and the Barcelona flower, an element associated with its architecture and history. The resulting form aims to synthesise these elements into a simple and recognisable symbol.

To develop the graphic proposal , photographs of the citywere taken and edited in Photoshop. The images capture different spaces and details of Barcelona and were used as the basis for creating a series of posters.

The compositions combine the photographs with the logo and a script typeface, chosen for its handmade and organic character. The different elements remain consistent throughout the series to create a cohesive visual proposal.