{"id":472,"date":"2024-10-24T09:50:17","date_gmt":"2024-10-24T09:50:17","guid":{"rendered":"https:\/\/ineshellmund.com\/?p=472"},"modified":"2026-09-03T14:21:09","modified_gmt":"2026-09-03T14:21:09","slug":"diseno-cartel-identidad-barcelona","status":"publish","type":"post","link":"https:\/\/ineshellmund.com\/en\/diseno-cartel-identidad-barcelona\/","title":{"rendered":"Cartel Identidad Barcelona"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"472\" class=\"elementor elementor-472\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f01ef42 e-flex e-con-boxed e-con e-parent\" data-id=\"f01ef42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d30018 elementor-widget elementor-widget-image\" data-id=\"4d30018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2500\" height=\"1600\" src=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund.webp\" class=\"attachment-full size-full wp-image-767\" alt=\"\" srcset=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund.webp 2500w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund-300x192.webp 300w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund-1024x655.webp 1024w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund-768x492.webp 768w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund-1536x983.webp 1536w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund-2048x1311.webp 2048w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d35027 e-flex e-con-boxed e-con e-parent\" data-id=\"3d35027\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-389ae1e e-con-full e-flex e-con e-child\" data-id=\"389ae1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b09d1c0 elementor-widget elementor-widget-heading\" data-id=\"b09d1c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cartel Identidad Barcelona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d59996f e-flex e-con-boxed e-con e-parent\" data-id=\"d59996f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca64f80 e-con-full e-flex e-con e-child\" data-id=\"ca64f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78682dc elementor-widget elementor-widget-text-editor\" data-id=\"78682dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>YEAR:<\/strong>\u00a02024<\/p><p style=\"font-weight: 400;\"><strong>CLIENT:<\/strong> Personal project<\/p><p style=\"font-weight: 400;\"><strong>CATEGORY: <\/strong>Carteler\u00eda, dise\u00f1o publicitario<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c48a123 elementor-widget elementor-widget-progress\" data-id=\"c48a123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-c48a123\">\n\t\t\t\tPHOTOSHOP\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-c48a123\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"100\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"100\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26fcd81 e-con-full e-flex e-con e-child\" data-id=\"26fcd81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-192ba87 elementor-widget elementor-widget-text-editor\" data-id=\"192ba87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este proyecto, el objetivo fue crear una <strong>identidad visual<\/strong> \u00fanica para el lugar donde vivimos, capturando <strong>su esencia y su car\u00e1cter<\/strong> a trav\u00e9s de diversos elementos de dise\u00f1o. Se dise\u00f1\u00f3 un logotipo que representara la identidad del lugar, tomando como inspiraci\u00f3n la <strong>estructura de la ciudad<\/strong>\u00a0y la ic\u00f3nica <strong>flor de Barcelona <\/strong>s\u00edmbolo distintivo de la ciudad y elemento visual que conecta con su rica historia y arquitectura.\u00a0<\/p><p>Se hicieron fotos, que capturan diferentes <strong>facetas del entorno<\/strong>. Todas las fotos fueron tomadas y editadas personalmente, utilizando t\u00e9cnicas de edici\u00f3n en Photoshop para mejorar los detalles y lograr una <strong>est\u00e9tica cohesiva<\/strong>. Estas im\u00e1genes se integraron en una serie de carteles que <strong>refuerzan la identidad visual<\/strong> del lugar.<\/p><p>Para los carteles, se seleccion\u00f3 una tipograf\u00eda de estilo script, aportando un toque artesanal y org\u00e1nico que complementa tanto el logotipo como la est\u00e9tica de Barcelona. La combinaci\u00f3n de im\u00e1genes, logotipo y tipograf\u00eda se trabaj\u00f3 cuidadosamente para lograr una <strong>representaci\u00f3n aut\u00e9ntica<\/strong>\u00a0del sitio, transmitiendo su <strong>identidad visual<\/strong>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-816a7f9 e-con-full e-flex e-con e-parent\" data-id=\"816a7f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66f4d39 e-con-full e-flex e-con e-child\" data-id=\"66f4d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2ba24 elementor-widget elementor-widget-image\" data-id=\"4e2ba24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1250\" height=\"800\" src=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/logan-armstrong-.webp\" class=\"attachment-full size-full wp-image-780\" alt=\"\" srcset=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/logan-armstrong-.webp 1250w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/logan-armstrong--300x192.webp 300w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/logan-armstrong--1024x655.webp 1024w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/logan-armstrong--768x492.webp 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e55fae elementor-widget elementor-widget-text-editor\" data-id=\"3e55fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Foto de Logan Armstrong<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c801e9 e-con-full e-flex e-con e-child\" data-id=\"7c801e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28b69e7 elementor-widget elementor-widget-image\" data-id=\"28b69e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"990\" height=\"743\" src=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Logo-Barcelona_ines-hellmund.webp\" class=\"attachment-large size-large wp-image-775\" alt=\"\" srcset=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Logo-Barcelona_ines-hellmund.webp 990w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Logo-Barcelona_ines-hellmund-300x225.webp 300w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Logo-Barcelona_ines-hellmund-768x576.webp 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b1a0bf e-flex e-con-boxed e-con e-parent\" data-id=\"6b1a0bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2572601 elementor-widget elementor-widget-image\" data-id=\"2572601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund2.webp\" class=\"attachment-full size-full wp-image-774\" alt=\"\" srcset=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund2.webp 1500w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund2-300x200.webp 300w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund2-1024x683.webp 1024w, https:\/\/ineshellmund.com\/wp-content\/uploads\/2024\/10\/Cartel-Barcelona_ines-hellmund2-768x512.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-100112c e-flex e-con-boxed e-con e-parent\" data-id=\"100112c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae30b93 elementor-widget elementor-widget-heading\" data-id=\"ae30b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5168bf7 e-con-full e-flex e-con e-parent\" data-id=\"5168bf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14a00e2 elementor-grid-tablet-3 elementor-grid-mobile-2 elementor-grid-3 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"14a00e2\" data-element_type=\"widget\" data-e-type=\"widget\" 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