{"id":2091,"date":"2025-03-25T15:52:17","date_gmt":"2025-03-25T15:52:17","guid":{"rendered":"https:\/\/ineshellmund.com\/?p=2091"},"modified":"2026-02-05T17:42:35","modified_gmt":"2026-02-05T17:42:35","slug":"branding-roots","status":"publish","type":"post","link":"https:\/\/ineshellmund.com\/en\/branding-roots\/","title":{"rendered":"Branding Roots"},"content":{"rendered":"
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ROOTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YEAR:<\/strong> 2024<\/p>

CLIENT:<\/strong> Personal project<\/p>

CATEGORY:\u00a0<\/strong>Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Roots is a plant-based<\/em> plant-based beverage brand that brings together flavour, freshness and wellbeing through a visual identity that balances retro and contemporary aesthetics<\/strong>. Inspired by a connection to the earth and the authenticity of natural ingredients, Roots<\/em> invites people to rediscover genuine flavours through sparkling soft drinks and handcrafted smoothies made with carefully selected ingredients.<\/p>

The visual identity conveys this essence through a logo featuring interconnected letters, representing the way roots intertwine beneath the ground,<\/strong>while the \u201co\u201d shapes symbolise the fruit that grows from them. A balanced colour palette evoking warmth, nostalgia and freshness, combined with modern typography, reinforces the brand's authentic and conscious personality, projecting an image of quality and commitment to wellbeing and sustainability. warmth, nostalgia and freshness,<\/strong>, combined with modern typography, reinforces the brand's authentic and conscious personality<\/strong> projecting an image of quality and commitment to wellbeing and sustainability<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Branding<\/figure><\/div>
\"Branding<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\"Berry<\/figure><\/div>
\"Dragon<\/figure><\/div>
\"Ginger<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\"Higo\"<\/figure><\/div>
\"Kiwi\"<\/figure><\/div>
\"peach\"<\/figure><\/div>
\"Lime\"<\/figure><\/div>
\"coco\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\"cherry<\/figure><\/div>
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\"Stickers-green\"<\/figure><\/div>
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Roots<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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YEAR:<\/strong> 2024<\/p>

CLIENT:<\/strong> Personal project<\/p>

CATEGORY: <\/strong>Branding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Roots is a plant-based<\/em> plant-based beverage brand that brings together flavour, freshness and wellbeing through a visual identity that balances retro and contemporary aesthetics<\/strong>. Inspired by a connection to the earth and the authenticity of natural ingredients, Roots<\/em> invites people to rediscover genuine flavours through sparkling soft drinks and handcrafted smoothies made with carefully selected ingredients.<\/p>

The visual identity conveys this essence through a logo featuring interconnected letters, representing the way roots intertwine beneath the ground,<\/strong>while the \u201co\u201d shapes symbolise the fruit that grows from them. A balanced colour palette evoking warmth, nostalgia and freshness, combined with modern typography, reinforces the brand's authentic and conscious personality, projecting an image of quality and commitment to wellbeing and sustainability. warmth, nostalgia and freshness,<\/strong>, combined with modern typography, reinforces the brand's authentic and conscious personality<\/strong> projecting an image of quality and commitment to wellbeing and sustainability<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Branding<\/figure><\/div>
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\"Berry<\/figure><\/div>
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\"Lime\"<\/figure><\/div>
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\"Higo\"<\/figure><\/div>
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\"coco\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\"Orange-bag\"<\/figure><\/div>
\"Pink-bag\"<\/figure><\/div>
\"Green-bag\"<\/figure><\/div>
\"marroon-bag\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"cherry<\/figure><\/div>
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\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"Stickers-green\"<\/figure><\/div>
\"Stickers-Pink\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Other projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tOn Stage magazine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCar\u00e1tula de vinilo Intoxicao\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tI-HE Magazine\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBook collection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tDivisio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBill Viola Catalogue\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ROOTS A\u00d1O: 2024 CLIENTE: Proyecto personal CATEGOR\u00cdA:\u00a0Branding INDESIGN PHOTOSHOP ILLUSTRATOR Roots es una marca de bebidas plant-based que fusiona sabor, frescura y bienestar con una<\/p>","protected":false},"author":1,"featured_media":2100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nBranding Roots - ineshellmund.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ineshellmund.com\/en\/branding-roots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Roots - ineshellmund.com\" \/>\n<meta property=\"og:description\" content=\"ROOTS A\u00d1O: 2024 CLIENTE: Proyecto personal CATEGOR\u00cdA:\u00a0Branding INDESIGN PHOTOSHOP ILLUSTRATOR Roots es una marca de bebidas plant-based que fusiona sabor, frescura y bienestar con una\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ineshellmund.com\/en\/branding-roots\/\" \/>\n<meta property=\"og:site_name\" content=\"ineshellmund.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-25T15:52:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T17:42:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ineshellmund.com\/wp-content\/uploads\/2025\/03\/Orange-bag-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"inhellmund@hotmail.es\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inhellmund@hotmail.es\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/\"},\"author\":{\"name\":\"inhellmund@hotmail.es\",\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/#\\\/schema\\\/person\\\/f6d92807f8b21d38dbbc6025e180fd6a\"},\"headline\":\"Branding Roots\",\"datePublished\":\"2025-03-25T15:52:17+00:00\",\"dateModified\":\"2026-02-05T17:42:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ineshellmund.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Orange-bag-scaled.webp\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/\",\"url\":\"https:\\\/\\\/ineshellmund.com\\\/branding-roots\\\/\",\"name\":\"Branding Roots - 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