Roots is a plant-based plant-based beverage brand that brings together flavour, freshness and wellbeing through a visual identity that balances retro and contemporary aesthetics. Inspired by a connection to the earth and the authenticity of natural ingredients, Roots invites people to rediscover genuine flavours through sparkling soft drinks and handcrafted smoothies made with carefully selected ingredients.

The visual identity conveys this essence through a logo featuring interconnected letters, representing the way roots intertwine beneath the ground,while the “o” shapes symbolise the fruit that grows from them. A balanced colour palette evoking warmth, nostalgia and freshness, combined with modern typography, reinforces the brand's authentic and conscious personality, projecting an image of quality and commitment to wellbeing and sustainability. warmth, nostalgia and freshness,, combined with modern typography, reinforces the brand's authentic and conscious personality projecting an image of quality and commitment to wellbeing and sustainability.