DIVISIO is a conceptual cosmetics brand created to explore and question the visual codes traditionally used in gender marketing.

The project is based on the design of six products, deliberately divided into a feminine and a masculine line. The forms, materials, colours and settings exaggerate these codes to highlight the artificial nature of this differentiation.

The main focus of the project is the 3D animation of the products, developed in Cinema 4D and conceived as a series of advertising pieces. Each animation creates its own visual universe through lighting, materials, colour and composition. 

PRODUCT DESIGN

Six cosmetic products and their respective packaging were developed, creating two deliberately contrasting visual languages.

Woman: soft curves, delicate materials and a palette based on light tones. Man: geometric forms, robust materials and a darker colour palette.

3D ANIMATION

The identity of each product was translated into an audiovisual piece through scenes and compositions created in Cinema 4D. Lighting, materials and movement were used to reinforce the contrast between the two product lines.

VISUAL IDENTITY

The graphic identity and packaging were developed to support the project's concept, maintaining the contrast between the two product lines.